Something New Every Day

A record of doing a new thing every day in 2011

Joining the semantic web (154/365) Friday June 3, 2011

Following the announcement on the big 3 (2?) search engines about trying to standardise structured data in web pages via, I thought I’d join the party and add some data to Josie’s website.

One of the standard schemas is for a painting, so it was pretty easy to add the appropriate markup to each page on the website that shows an image. For example, the HTML for the image page of William Blake/Johnny Depp was amended to add a few extra attributes:

<span itemscope itemtype=””>
<div class=”imageContainer”>
<a href=”/gallery/image.aspx/icons/Juno” id=”ctl00_MainContent_imageLink”><img src=”/gallery/images/current/WilliamBlake.jpg” id=”ctl00_MainContent_mainImage” itemprop=”image”   alt=”William Blake” /></a>
<h1 class=”imageTitle” itemprop=”name”>William Blake</h1
<div class=”imageDescription” itemprop=”description”>37 x 66cm oil on canvas 2010</div>
<div class=”imageAuthor” itemprop=”author”>Josie McCoy</div>

It will be very interesting to see if the initiative takes hold any more than the existing structured data formats that already exist. I guess if there are clear benefits in terms of search rankings, they almost certainly will.